Brand activism
نویسندگان
چکیده
منابع مشابه
UbiqUitoUs sUstainability: Citizen sCienCe & aCtivism Ubiquitous Sustainability: Citizen Science & Activism
In this workshop we propose to explore new approaches to bring about real environmental change by looking at the success of empowering technologies that enable grassroots activism and bottom up community participation. Ubiquitous computing is transforming from being mostly about professional communication and social interaction to a sensor rich personal measurement platform that can empower ind...
متن کاملSoft Shareholder Activism
This paper studies voice and exit as mechanisms of shareholder activism when obtaining costly formal control is not feasible. Different from the existing literature, voice is interpreted as a strategic transmission of information from an activist investor to an opportunistic manager. The analysis provides several results. First, voice and exit exhibit complementarity, and hence, exit can be an ...
متن کاملHedge Fund Activism
This paper examines a large, nearly universal sample of hedge fund activism between January 1, 2003 and December 31, 2005. Hedge fund activism is when a hedge fund files a 13D filing after taking an initial stake of 5 percent or more in the company, and clearly states in the filing’s “purpose” section that it intends to proactively influence management’s future decisions. We find that hedge fun...
متن کاملBrand Engagement and Brand Loyalty
Marketers value and seek brand loyalty. Consequently, they have developed a variety of strategies to encourage both behavioral (repeat purchase) and attitudinal (emotional) loyalty among customers. A recent concept has emerged related to the latter goal: brand engagement. Although marketers give a variety of definitions for brand engagement, the essential concept is an emotional attachment to a...
متن کاملBrand Valuation Brand Valuation By
The brand is a very special asset and in many businesses it is the most important asset. This is due to the farreaching economic impact that brands have on enterprise. Brands influence the choice of customers, employees, investors and government authorities. In a world of abundant choices such influence is crucial for commercial success and creation of shareholder value. Even non-profit organis...
متن کاملذخیره در منابع من
با ذخیره ی این منبع در منابع من، دسترسی به آن را برای استفاده های بعدی آسان تر کنید
ژورنال
عنوان ژورنال: Communication & Society
سال: 2019
ISSN: 2386-7876
DOI: 10.15581/003.32.4.343-359